tag:blogger.com,1999:blog-1446373754980807789.post8350488087999321878..comments2023-10-25T04:44:36.554-07:00Comments on Mike Berry's Blog: Social Media: What? We can’t measure it?Anonymoushttp://www.blogger.com/profile/12160926279265993926noreply@blogger.comBlogger12125tag:blogger.com,1999:blog-1446373754980807789.post-75990904627383451562011-10-27T11:41:27.335-07:002011-10-27T11:41:27.335-07:00Social media has become internet marketing. Consum...Social media has become internet marketing. Consumers have wised up to banner ads (basically ignored now) and demand personalized advertising content on their own schedule. No easy task for any <a href="http://www.webimax.com/Social-Media.aspx" rel="nofollow">social media company</a>, but if you're genuine, consistent, and honest there is a lot to gain from social media. But be careful, it can turn it's back on you quickly.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-1446373754980807789.post-76065410508781945312011-07-15T05:14:28.250-07:002011-07-15T05:14:28.250-07:00Social media is a wonderful tool that can be used ...Social media is a wonderful tool that can be used to enhance your selling. It can highly influence people to go one way or the next. You don't want to scream at people, interrupt them, spam them and stuff like that. Using stuff like I just mentioned will have your customers turning on you quickly.social media for schoolshttp://squareberry.com/features/social-media-for-schools/noreply@blogger.comtag:blogger.com,1999:blog-1446373754980807789.post-22788390559446376682009-12-03T13:47:33.530-08:002009-12-03T13:47:33.530-08:00Social Media is a clunky term for the way in which...Social Media is a clunky term for the way in which the Web has become much more interactive and easy to use. <br /><br />We can now upload photos, make comments and give reviews as easy as we can send an email. <br /><br />Whilst Web 2.0 is also an unhelpful label, it perhaps better describes what has happened to our experience of the Web in the last few years. <br /><br />Social Networking - which is what people often are talking about when they refer to 'Social Media' - IS different. <br /><br />It is fascinating to see how people are much more interested in connecting with each other via Facebook than visit boring corporate websites!<br /><br />However, the rich irony is that, whilst many organisations claim to be 'social', they still provide poor quality service, take forever to answer your emails and put you on hold for an age when you call their off-shore call centres.<br /><br />Believe me, that's NOT being social.Andrew Lloyd Gordonhttp://www.andrewlloydgordon.co.uknoreply@blogger.comtag:blogger.com,1999:blog-1446373754980807789.post-69239085118506401632009-11-13T09:59:15.995-08:002009-11-13T09:59:15.995-08:00A very thorough post to make sense of a lot of how...A very thorough post to make sense of a lot of how-to social media noise. Thank you for including us in your list of listening/monitoring tools.<br /><br />Lauren Vargas<br />Community Manager at Radian6<br />@VargasLLauren Vargashttps://www.blogger.com/profile/12300593187512854176noreply@blogger.comtag:blogger.com,1999:blog-1446373754980807789.post-51273821099459128762009-11-12T10:58:27.742-08:002009-11-12T10:58:27.742-08:00Thanks for your comments. One thing I would add is...Thanks for your comments. One thing I would add is that NOBODY has all the answers, not even the 'Social Media Mavens' who write books and speak at the big conferences. Again that doesn't mean brands should stay away; rather get involved, do some careful testing, and start to build up a bank of knowledge which will be invaluable as Social Media changes. I can tell you that's exactly what the big ad spenders are currently doing and it needn't cost big money to join the party.Anonymoushttps://www.blogger.com/profile/12160926279265993926noreply@blogger.comtag:blogger.com,1999:blog-1446373754980807789.post-78641625483137010662009-11-11T10:35:35.251-08:002009-11-11T10:35:35.251-08:00Fantastic post Mike - extremely thorough and hits ...Fantastic post Mike - extremely thorough and hits so many nails bang on the head. I hope it gets the links and citations it deserves. And thanks for the nod to Brandwatch.<br /><br />Julian, drop me a line at giles@brandwatch.net and i'll give you a trial log in so you can see whether tools like Brandwatch are worth it.<br /><br />cheersGiles Palmerhttps://www.blogger.com/profile/14687359248020047863noreply@blogger.comtag:blogger.com,1999:blog-1446373754980807789.post-89976951596997181772009-11-11T09:38:04.323-08:002009-11-11T09:38:04.323-08:00Axel: My point was that even for fair-sized compan...Axel: My point was that even for fair-sized companies, the free tools do a pretty good job.Also I don't think it's necessary in general to use outside 'expert' agencies who will demand a big monthly fee. One or two detail focussed in-house staff can normally just add monitoring to their daily routine. Unless you're Coke or McDonald's of course.Julian Claytonhttps://www.blogger.com/profile/02709786088337086313noreply@blogger.comtag:blogger.com,1999:blog-1446373754980807789.post-36595514421038495422009-11-10T16:02:50.812-08:002009-11-10T16:02:50.812-08:00Great post.
@Julian, I guess for an individual the...Great post.<br />@Julian, I guess for an individual the big monitoring tools are overkill but for larger organizations, Google Alert is not quite sufficient ;-) It's like chainsaw versus hand saw.<br /><br />@Fee don;t underestimate the big guys. Unlike in the past - they simply don;t talk about their engagement as much.<br /><br />I saw "Social Relationship Management" and liked what I read :-) There is a new group on LinkedIn <a href="http://www.linkedin.com/groups?gid=2475176" rel="nofollow">Social Relationship Management</a> also on Nov.16 <a href="http://xeesm.com" rel="nofollow">XeeSM</a> will introduce the first SRM system.<br /><br />Axel<br /><a href="http://xeesm.com/axelS" rel="nofollow">AxelS</a>Axel Schultzehttps://www.blogger.com/profile/04759622224755680422noreply@blogger.comtag:blogger.com,1999:blog-1446373754980807789.post-43958993958619025752009-11-10T13:18:22.434-08:002009-11-10T13:18:22.434-08:00I think big companies *still* don't get it. P...I think big companies *still* don't get it. People are talking to each other... really talking. If you try to promote your brand with anything but the truth, the customers will know... they have 250 real people, who know 250 people each...all ready to tell them if what you say about your product is rubbish.<br /><br />The only way to use social media for marketing is honestly and win-win... anything else is hopeless.Feehttps://www.blogger.com/profile/05878413819251951017noreply@blogger.comtag:blogger.com,1999:blog-1446373754980807789.post-80208442180405949382009-11-10T12:38:16.489-08:002009-11-10T12:38:16.489-08:00Yes, OK , social media deserves attention (from co...Yes, OK , social media deserves attention (from commercial organisations) - so maybe get a couple of guys in a Marcomms Department to a) monitor, b) brainstorm - and come up with some ideas for active campaigns or 'defensive actions'. BUT the main message of the industry explosion is that the sheer quantity of this stuff makes it less important with every post. IT WILL GET TO THE POINT THAT (virtually) NO ONE IS READING !Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-1446373754980807789.post-77554664897885401732009-11-10T11:33:34.383-08:002009-11-10T11:33:34.383-08:00Thanks for reading Julian. I think the monitoring ...Thanks for reading Julian. I think the monitoring thing is really 'horses for courses'. If you've got a big/ high interest brand which features in lots of conversations and you need to monitor a range of social media platforms, the volume of data can quickly become overwhelming; you could drown in tweets and posts and easily miss important stuff. <br /><br />That's where tools like Brandwatch come in; they can cut and slice the data any way you want,to give busy people ACTIONABLE information. I guess it depends on your business and the volume of mentions, plus how closely you want/need to 'listen' to the buzz.Anonymoushttps://www.blogger.com/profile/12160926279265993926noreply@blogger.comtag:blogger.com,1999:blog-1446373754980807789.post-59357828542309196202009-11-10T11:20:34.390-08:002009-11-10T11:20:34.390-08:00Great post Mike; useful overview of a field where ...Great post Mike; useful overview of a field where there is a load of b*ll*cks talked by various people at the moment. Also I think I had a massage at that event!<br /><br />As for monitoring, personally, I can't see why anyone would ever pay for Radion 6 or the like; Google Alerts is great and Yahoo Pipes mashes everything together so why pay out hard earned cash for the 'Rolls-Royce' tools?<br /><br />Anyone help me out there?Julian Claytonhttps://www.blogger.com/profile/02709786088337086313noreply@blogger.com