tag:blogger.com,1999:blog-1446373754980807789.post8441130635047689875..comments2023-10-25T04:44:36.554-07:00Comments on Mike Berry's Blog: Getting the most out of digital agency relationshipsAnonymoushttp://www.blogger.com/profile/12160926279265993926noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-1446373754980807789.post-61221360261083858012010-04-29T11:45:55.878-07:002010-04-29T11:45:55.878-07:00I think it's tough for digital agencies. Clien...I think it's tough for digital agencies. Clients are often really unreasonable. They're still 'in bed' with the big ad agency who takes them to Wimbledon and the Test match (yes even these days). The digital guys are accused of being geeks in love with the tech, but also expected to know about (eg) the latest iPad ad platform before Steve Jobs does. I think clients need to trust and listen to their digital agencies more - they would get more out of them, as you rightly say Mike.Julian Claytonhttps://www.blogger.com/profile/02709786088337086313noreply@blogger.comtag:blogger.com,1999:blog-1446373754980807789.post-53863896607625306862010-04-29T11:33:44.802-07:002010-04-29T11:33:44.802-07:00Great post Mike. I have worked in those Digital Ag...Great post Mike. I have worked in those Digital Agencies where everyone is super-cool and wears black and they think they're God's gift to marketing. The clients are too embarrassed to admit they don't understand a word they're saying (long-tail, engagement, silos, multi-platform, cross-channel, behavioural targeting etc. etc.) and then one day the CFO asks what is the ROI and then they fire them. There must be a better way?!Anonymousnoreply@blogger.com